Let's Start Sharing some Eye-Catching Content
Don't Have any Content?
If you don't want all the fancy stuff we can easily tailor content to your needs. Fortunately there is plenty of free images, our incredible graphics team and the power of online content that can easily fuel your feed without the need for a photoshoot. Your phone and your own content is also perfect for socials! It is easy to use your device to capture your product/service. We can use whatever you capture to promote it online and will effectively edit it to ensure you achieve the greatest success. If we have the opprotunity for face to face meetings one of our team members will be sure to whip out their device and gather some content of their own. So if you're camera shy, be careful!s.
Gathing Images and Video
Capturing Engaging New ContentTo
Analysing What your Audience Likes
Types of Content
There are a range of different content types that will be used depending on your goals and industry. Our favourite content includes:
- Video content
- Image content
- Gallery Content
- Articles and text content
Which Content Type is Best?
Video Content
Video content is one of the most effective post types on social media and the internet. It has an average conversion rate that is 30% higher than image or text posts and is able to grab the audience's attention in a heartbeat. Videos are very easy to watch and get hooked in to. That explains why TikTok has taken off!
Image Content
Images are one of our favourite things to post. They are beautiful, and simple and show off your business without the need for video editing if this isn't an option for you. We find images highly effective on social media platforms such as Instagram, Facebook and pinterest where 68.2% of the content is image-based. Sometimes you'll even catch us creating images graphics, where text is placed on an image, to generate appeal for copy. This is just another way that images can go that little bit further than text if we need them to.
Gallery Content
Gallery content is just a fancy way of saying multiple images. This kind of content is so effective when you are trying to explain a concept, show a before and after or tell a story about your brand/product. We find that often gallery content can have a similar ROI to video content if it is created effectively. In the same way that people continue watching the video because they want to find out more, people contiunue to flick through the images because they wnat to know the whole story.
Articles and Text Content
Never say no to a little storytelling! Written content should never be underestimated as words can make or break any content that is posted on your Social Media. We will often use articles on profession platforms such as LinkedIn to give you that more corporate feel or explain your product/services in more detail. But there are no limitations to a longer text post! Long copy can be highly effective on all platforms depending on the audience, post a theme and the industry.